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DYMAMITE: THE NEW NORMAL

A new and modern creative approach resonated with customers and supported the business casual focus of the brand in both the U.S. and Canada.

_ project team

Lynette Cortez: Creative Director

Kristen Male: Art Director


_ services provided

Creative Direction
Executive Consulting
InHouse / Agency Partner

_ collaborators

Coliena Rentmeester, Photographer
Sarah Gore Reeves, Stylist
Rolando Beauchamp, Hair
Laura Stiassni, Makeup

Vision care, Flash photography, Shoulder, Comfort, Eyewear, Sleeve, Knee, Sunglasses, Goggles, Thigh

POV: Reimagined classics and work essentials, seen through a modern styling lens.

Flash photography, Sun hat, Lip, Chin, Shoulder, Eyebrow, Eyelash, Fedora, Neck
Flash photography, Fashion design, Knee-high boot, Joint, Outerwear, Leg, Sleeve, Knee, Thigh
Vision care, Trench coat, Shoe, Outerwear, Overcoat, Sunglasses, Sleeve, Waist, Bag, Eyewear
Vision care, Glasses, Hair, Face, Smile, Lip, Chin, Outerwear, Hairstyle, Sunglasses
Sun hat, Flash photography, Clothing, Joint, Smile, Fedora, Black, Human, Fashion
Flash photography, Black hair, Joint, Head, Muscle, Sleeve, Waist, Thigh, Knee
Hair, Hairstyle, Leg, Smile, Sleeve, Waist, Thigh, Collar, Knee, Silk
Dress shirt, Flash photography, Fashion design, Leather jacket, Smile, Sleeve, Standing, Collar, Thigh
Flash photography, Hair, Face, Neck, Sleeve, Waist, Gesture
Flash photography, Joint, Lip, Shoulder, Arm, Organ, Neck, Eyelash, Sleeve, Standing
Flash photography, Neck, Smile, Sleeve, Waist, Standing, Thigh
Flash photography, Joint, White, Leg, Smile, Hat, Sleeve, Knee, Waist, Fedora

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